With over 310 million active users, Amazon is a behemoth of a marketplace. And as any business knows, to stay ahead of the curve and maintain a competitive edge, it is crucial to update and innovate your offerings.
That is why Amazon has asked its sellers to add product videos to their listings.
Adding video can help increase conversions and sales. But that is not the end. You can do a lot on your eCommerce store to increase conversions, and product videos are a big part of it. In this post, you will learn everything there is to know about amazon product video advantages.
The question is, do you have to upload a video for each listing? It is vital to understand how product videos can help your business to answer this question.
So, what are the benefits of having product videos for your items?
Why Amazon Is Asking Its Seller To Add Product Videos?
1. Videos Enhance Customer Satisfaction
According to a study by Wyzowl, 83% of customers said that they are more likely to buy a product after watching a video about it. Product videos can help satisfy customers’ curiosity and give them the information they need before purchasing. In other words, videos can help increase confidence in your brand and products.
When people are unsure about a product, they will most likely leave the site and look for answers elsewhere. By having videos available, you can keep customers on your site longer and reduce the risk of losing sales.
Videos can also help increase customer satisfaction by providing additional information that may not be available in written form, such as how-tos, demonstrations, and QAs. Ensure that your videos are high-quality and informative to maximize customer satisfaction.
2. Videos Can Help Increase Conversions
Including a video on your product page can help increase conversions by up to 80%. That is because videos can communicate more information about your product in a shorter time frame.
When people land on your product page, they will usually scan the page for vital information before deciding whether or not to stay. Most of the time, they will only read about 20% of the text on the page.
With a video, you can pack a lot of information into a short time frame and hold their attention long enough to convince them to buy your product. Including a video also gives your customers another way to engage with your product. Some people prefer watching videos over reading text, so having a video available can help you reach a wider audience.
3. Boost Your Ranking on Amazon
It is no secret that Amazon loves videos. They rank them higher than text-only listings. It means that including a video can help you increase your ranking on Amazon and get more visibility for your product.
But how do they rank products with videos? It all boils down to customer engagement and activity. Firstly, videos make customers stay longer on your page, listening and watching you describe the product. Engagement is a factor for better product optimization.
Customers also use the information they learn from your videos to make buying decisions. More sales indicate that the product solves customer problems, and it is one of the key ranking factors on Amazon.
On top of that, customers get better product satisfaction when they understand the product they buy before committing. After placing the order, they are more likely to leave positive feedback on the product page than when they do not fully understand it. The positive reviews will also add to your ranking.
4. Business Branding
Creating an impact on the eCommerce space requires you to connect with your customers personally. What better way to do that than by showing them what your business is all about through videos? Product videos can help you build trust with your customers and differentiate your brand from the competition. They also give customers a chance to know more about you, encouraging them to return in the future.
To grow customer loyalty, feature videos that show the people behind your business. Customers want to know that real people work hard to bring quality products. You can also use videos to show off your company culture and values.
When customers feel like they know you and your team, they are more likely to do business with you again in the future. Brand loyalty is a fundamental goal for any business, and video can help you achieve that.
Branding also involves using the same sound, color, and logo in your videos to remind your customers about the brand. You do not need to showcase everything about the company. Focus on the product you are describing.
5. Save Time and Money
Marketing costs can be high, especially when new to Amazon eCommerce. Promoting your product on various platforms can be expensive and time-consuming.
Product videos can help you save both time and money. By creating a video for your product, you are essentially creating a marketing tool that will do the work for you. You can use it on your website, social media platforms, and even email campaigns.
When adding videos to your listings, Amazon also offers a thumbnail feature. That allows you to select a frame from your video to use as an image on the product page. It can help increase click-through rates, as people are more likely to click on pictures that look interesting. Also, since products with videos have a high conversion rate, they are an effective way to increase your ROI. Targeting your products with appropriate keywords and adding a video will undoubtedly lead to more sales.
Including videos in your product listings is a no-brainer if you want to increase your chances of success on Amazon. By following the tips above, you can create videos that will help you boost your ranking, engage with customers, build trust, and save time and money.
It is vital to remember that customers come first. When creating your videos, always think about what would be most helpful for them. If you can provide value and solve their problems, you will be well on your way to becoming a top Amazon seller.