Using Amazon for your online sales can be a great way to boost your product’s visibility and, as a result, see an increase in sales. However, there are some things you can do to make sure that Amazon is working for you as effectively as possible.
One of the most important aspects of having a successful listing on Amazon is using high-quality product images. Not only do they need to be high-resolution, but they also need to be accurate. In addition to great photos, using a product video can be an extremely effective way to boost your sales on Amazon.
So, can uploading videos on your Amazon listings add to the sales? If yes, how? Read on to understand everything behind Amazon ranking and sales and how videos can help you improve these metrics.
How Product Video Can Boost Your Sales On Amazon
1. Customer Engagement
On Amazon, your listings rank according to their engagement. The more clicks and visibility your product receives, the higher it will rank. Product videos can significantly help increase customer engagement as they allow potential buyers to see and hear your product in action.
The time a customer spends watching your video helps them make informed buying decisions. Therefore, you need product videos that add value to customers by answering their questions and revealing hidden features and benefits of the products.
Engaged customers are likely to buy from you. It is prudent to avoid bombarding customers with too many videos as it might have the opposite effect. An informative video will keep buyers on your page for longer, increasing the chances of a sale.
2. Grow Your Ranking
Ranking on Amazon is one of the most significant aspects of a successful listing. The more your product gets views, the higher the chances of selling. Amazon ranks products by how well they perform in other categories, such as “related items.”
A product video can help improve these rankings by giving your product a better chance of being seen. The more relevant and popular your video is, the higher it will rank on Amazon. Product videos can also help improve click-through rates (CTRs) as buyers are more likely to click on a product that has a video associated with it.
A high CTR translates into better rankings. In turn, you will get more visibility and increased sales. Videos are a great way to improve your Amazon SEO, increasing traffic and conversions.
3. Build Brand Authority
When starting a new business, it is vital to create brand authority. You can achieve this by differentiating your product from the competition and establishing trust with potential buyers. Videos are an excellent way of doing both of these things.
Product videos help to show customers that you are an expert in your field. They also help set you apart from the competition by giving your product a unique selling point. Buyers are more likely to trust a product with a video associated with it.
In addition, videos can help you build customer loyalty. Once customers have bought from you and are happy with their purchase, they are likely to return in the future. Videos can also help increase the chances of customers recommending your products to their friends and family.
4. Responding to Customer Questions
One of the main benefits of product videos is that they can help answer customer questions. As potential buyers watch your video, they will see and hear answers to their queries about the product. It is an excellent way to reduce the number of emails and calls you receive from customers asking for information about your products.
Also, when you reply to questions customers ask about a product on Amazon, the answers appear on the listing page. More customers will get complete information without having to contact you. It will improve your sales because customers will understand your products from the videos.
Products with answered Q&A also get better product optimization, boosting your visibility. You grow sales when more customers get to see your items. The best way to answer Amazon questions is by replying with videos describing your products.
5. Better Product Reviews
One of the causes for poor reviews on Amazon is the lack of product understanding among customers. Product videos can help to reduce this by showing them how the product works. The video can also highlight the benefits and influence customers to write positive reviews.
When customers are satisfied with what they see in your video, they can leave a positive review. They understand the product better and are more likely to be happy with their purchase. Videos can enhance customer satisfaction, translating into more positive reviews.
You get a better ranking with increased product reviews on Amazon and positive feedback. That’s not all. Customers use reviews as their buying guide on Amazon and various eCommerce platforms. Therefore, ensure you get a positive response for the sale you close on Amazon to attract more customers and retain them.
6. Videos Eliminate the Need for Long Descriptions
One of the benefits of having a product video is to replace long descriptions. Buyers will see and understand the product from the video, so they will not need to read a long copy. Some customers may avoid products with lengthy descriptions because they think you are trying to push the product too hard.
That is especially beneficial for products with a lot of features. Potential buyers will not have to scroll through a long list of features to find out what the product does. They can watch the video and see everything they need to know.
It is also beneficial for products that are difficult to explain in words. For example, a product like a watch with many features can be impossible to explain in a few sentences. A video will show potential buyers all the features and functions.
Product videos are an excellent way to improve your sales on Amazon. They can help you boost customer engagement, grow your rankings, and build brand authority. By using high-quality videos that add value to buyers, you can see a significant increase in your sales. As a parting note- always make your Amazon video short, valuable, and to the point.